Our service · The Decoder
How does your product compare with the alternatives? Where does your service offer more value, and where are competitors ahead? With our customized intelligence engine, we compare competing offerings across features, capabilities, pricing and service terms using consistent criteria. The findings come together in a detailed report showing where your company leads, where competitors have an advantage and which gaps deserve your attention.
Get a sample report ↗Our process · How we produce competitor intelligence reports
A useful competitor report examines products, services and companies against the same relevant criteria. We bring the information together, assess the differences and explain what the findings mean for your competitive position.
Every report begins with understanding your offering, business objectives and the competitors you want to examine. We identify the most relevant alternatives and establish comparison criteria, including features, pricing, capabilities and service terms, based on what matters to your business.
With the comparison criteria established, we examine product specifications, service descriptions, pricing information and other available sources. Each competitor's offerings, strengths and limitations are organized into a consistent profile, creating a foundation for meaningful comparisons.
Our analysis examines how competing offerings perform against the selected criteria. We investigate important claims, account for differences in pricing structures or service scope, and identify where your company leads, matches competitors or has gaps worth addressing.
The findings come together in a competitor intelligence report with side-by-side comparison tables, detailed explanations and key observations. We highlight competitive strengths, weaknesses and potential opportunities, giving your team information it can use to review its business priorities.
How The Decoder helps your company
Competitor intelligence gives your company a clearer understanding of its position against competing offerings. The findings can support product development, service improvements and decisions about how to compete.
Knowing how competitors perform across the same criteria helps establish your competitive position. We compare your offerings with relevant alternatives to identify where you lead, where you match the competition and where others have an advantage. Your team gets a clearer picture of its position.
Competitive positionA competing product may offer a feature yours lacks, while your service may provide capabilities others cannot match. The intelligence report brings these differences into focus and explains their significance. These findings help your team identify possible improvements and areas where your offering already stands out.
Strengths and gapsProduct development, pricing and market positioning benefit from a clear understanding of competing offerings. We bring the comparisons together with supporting evidence and practical implications. Your leadership, product and commercial teams can use these findings to assess priorities and strengthen their competitive approach.
Strategic direction